Sony's removal of Xingming special attack: the warning behind the game of "political correctness"
Abstract: Sony's new game "Concord" (Concord) has announced that it will be offline on September 6 after only two weeks of launch, and will provide full refunds to players who have purchased it. Why did this highly anticipated multiplayer shooter meet Waterloo? This article will analyze the failure of "Concord" from the perspective of the quality of the game itself, the market environment and "political correctness", and explore its implications for the game industry.
Sony invested heavily in building it, but why did it fail miserably?
On August 23, the multiplayer shooter "Starring Strike" developed by Sony's studio Firewalk Studios was officially released, but the eight-year-old and expensive 3A masterpiece was unexpectedly cold. Just two weeks after its launch, Sony announced that the game would be offline on September 6 and would offer full refunds to all players who purchased it. As soon as the news came out, the industry was in an uproar.
What kind of game is "Xingming Special Attack"?
"Starring Strike" is a multiplayer online game that focuses on hero shooting. Players can choose characters with different skills to fight against each other in 5v5. The game is remarkable in terms of screen performance and shooting feel, but there are many problems in gameplay design, server quality, and pricing strategy.
First, the game lacks core competitiveness. In terms of gameplay, "Xingming Special Attack" is highly similar to games like "Overwatch" and "Fearless Contract", and lacks unique gameplay and highlights, which makes it difficult to attract players. Secondly, the game experience is not good. Many players report that the game has problems such as server instability and frequent bugs, which seriously affect the game experience. Finally, the pricing strategy is wrong. At the moment when free games are popular, "Xingming Special Attack" uses a $40 buyout fee, which obviously lacks competitiveness.
Was "political correctness" the cause of defeat?
In addition to the quality of the game itself, "Xingming Special Attack" caused controversy due to its character setting full of "political correctness" before its release. The game is full of characters of various skin colors and sexual orientations, which has been criticized by some players as overly catering to minority groups and ignoring the fun of the game itself. Although there is no direct connection between "political correctness" and game failure, over-emphasis on "political correctness" may lead to the homogeneity of the game character design and lack of personality, thus affecting the player's sense of substitution and game experience.
After being removed from the shelves, the price skyrocketed. Is it hype or a warning?
After the news of the removal of "Star Strike" came out, the price of its second-hand physical disk unexpectedly skyrocketed, and there was even a PS5 physical version priced as high as 10,000 pounds on the online shopping website eBay. This phenomenon is on the one hand due to the collection value of the game after it is out of print, and on the other hand reflects some players' regret for the game itself and dissatisfaction with Sony's decision.
The failure of "Star Strike" is a warning for the game industry. In today's increasingly competitive game market, relying solely on big IP and high investment can no longer guarantee success. Game developers need to pay more attention to the quality of the game itself, gameplay innovation and player experience in order to gain a foothold in the market.
conclusion
The swift removal of "Starring Strike" is a major mistake for Sony in the game market and a wake-up call for all game developers. The game industry needs to return to its original intention and focus more on creating high-quality game content in order to win the recognition of players and the favor of the market.
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